Venturing into the travel realm, British menswear label Hackett London has partnered with the premium travel accessory brand Carl Friedrik to craft a luggage collection that marries the styles of both brands.
Defined by contemporary aesthetics while upholding the traditional values synonymous with the AWWG group’s brand, the capsule is distinguished by high-quality materials, functionality, and versatility. This collection is a testament to the shared British heritage of timeless elegance and design innovation.
With a strong emphasis on craftsmanship, the collection features a check-in suitcase, a carry-on, a weekend bag, and a leather luggage tag, all rendered in a color palette dominated by navy and brown.
Targeted at the sophisticated modern traveler, the new collection is now available on Hackett London’s online platform and at select stores.
Established in Chelsea in 1983 by Jeremy Hackett, initially as a second-hand shop, Hackett London has grown to include over 1000 points of sale worldwide. The London-based brand is a part of the AWWG portfolio, alongside Pepe Jeans London and Façonnable.
Present in 60 countries through more than 5000 retail points, the group adopted its current name in 2020 and aims to reach sales of 655 million euros in the fiscal year 2023/24, as Marcella Wartenbergh, CEO of AWWG since late 2019, disclosed to FashionNetwork.com.
