Biotech haircare brand K18 has named world-renowned gymnast Simone Biles as its new brand ambassador.
To kick off the multi-year partnership, Biles will lead K18’s latest inner-strength campaign, showcasing her hair routine that promotes self-expression without compromising hair health. The campaign will culminate in a national TV commercial set to debut later this month,
As part of the partnership, K18 will also partner with Biles’ longtime professional hairstylist, Jasmine Johnson, as a K18 ambassador to share the stylist’s perspective on the benefits of K18.
“Simone Biles is synonymous with pushing boundaries and her impact extends far beyond her sport. As our newest brand ambassador, Simone will bring her transformative energy to K18,” said Suveen Sahib, co-founder and CEO of K18.
“This partnership is a testament to resilience, the power of science in elevating self-expression, and the belief that when we tap into our inner strength, anything is possible —whether it’s a gold medal performance or transforming the future of haircare”
With its proprietary biotechnology, K18 addresses the biggest challenges in haircare through the power of nature and human biology. At the heart of its innovation is the patented K18Peptide, a novel molecule designed to work deep within the hair fiber at a molecular level, providing solutions for all hair types and reversing damage in just four minutes.
“I feel most natural and beautiful when I let my hair down, especially after competing in a bun or ponytail,” said Biles.
“The K18 molecular repair hair oil and leave-in molecular repair hair mask have been game changers for me, so my hair stays healthy amid all the stress I put it through, including with extensions. My hairstylist and I have really felt a difference in my hair after using K18 and she’s great about always having their products available to me, especially when I’m traveling or on production shoots.”
